below-the-line copywriting
promotional long copy that serves the purpose of direct marketing.

Did you know? Very serious medical research shows that staring at a computer screen for prolonged periods of time causes short-sightedness. 
So let us write all your brochures, flyers, newsletters, print advertisements, advertorials, menus and all that other long copy. (Most of us wear glasses anyway.)

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Got time to kill? The average pencil holds enough graphite to draw a line about 50 kilometers long or to write roughly 45,000 words. No one has ever tested this though.